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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Use gentle humor to outline business challenges. Tell customer stories. Recognize employees. Build a community.

B2B 170
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5 Recommended Reputation Management Tools

Landis PR

YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Managing Online Reviews: How to Handle Customer Feedback US Chamber of Commerce. Reputation Management Tips For Small Businesses Forbes.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

Company 136
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B2B Customers Want Thought Leadership

Sword and the Script

Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Good Customer Service is Good Marketing.

B2B 60
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The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Stories of your customers. Your employees. The business owner. Even your customer service team needs to know the stories that you want to share with your customers. Your investors. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

Company 72