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If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.
Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customerservice, area managers and people who have a feel for your operations and your geographic regions. ET today for the webinar Managing Communication Challenges.
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customerservice More consumers trust social media for information than other conventional sources, including traditional news, business and government.
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Unlike marketing, where an influencer’s job is to help promote and sell a product, a PR influencer focuses on building relationships and trust between an organisation and its stakeholders whether that’s customers, employees, investors or the media. If so, join our live webinar ‘Social Listening the PR Way ’.
Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. 10 Tips to Activate Employees on Social Media. 6 CustomerService Insights From Peter Shankman.
It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Tell customer stories.
ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Register for the webinar today! Mark Schaefer. Scott Stratten.
business is now supporting Instagram Messaging, which will provide a “unified inbox” for customerservice teams with “high-volume” messaging. Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S.
In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out!
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Muck Rack is a comprehensive all-in-one tool – and it puts customerservice front and center. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit. Second, I disagree with her characterization of Muck Rack.
If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the go to for customerservices enquires and launches Facebook reels. Facebook becomes the customerservice go to for consumers. Instagram launches 3D avatars and story likes.
I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.
Some social conversations are focused on a customerservice concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Advance your cause with advice from Dorie Clark’s webinar. Register here!
Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. How and where can your consumer touch your brand? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Regular interaction with viewers and attendees can go a long way toward building a larger audience of potential clients and customers. While in-person events can be incredibly expensive, hosting a webinar is not only affordable but also easy. For example. If you have the time and resources, host an event of your own.
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customerservice when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customerservice is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. If you’re not familiar, this is the basic principal behind Peter Shankman ‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.”. 88% of CEOs think they provide amazing customerservice.
I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.
Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.
For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Don’t have any?
From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.
I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Bots have been developed to help with customerservice, support and sales. Its data shows clear return on investment in investment in social media.
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