PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader.

Airlines 162

Airlines Advertising Advertising Writing 162

PR Fuel

DECEMBER 10, 2017

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. It can be hard to make decisions about how to write the copy and the call to action. The post 10 Tips for Writing a Converting Sales Page appeared first on eReleases.

Writing 74

Writing Customer Service Employee Company 74

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. Rightfully so. The message is the bulk of the work. What to do.

Employee 120

Employee Print Customer Service Local 120

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

SEPTEMBER 3, 2014

Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. For example, they are fantastic at writing copy but NO CLUE how to do content strategy.

Agency 188

Agency SEO Advertising Advertising 188

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. Your employees are your brand, and they can influence brand perception more than any press release, ad campaign or logo. Your brand’s success depends on your employees’ hard work. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Take every question your company gets asked and consider writing a blog post to answer it.

Blogging 111

Blogging SEO Web Google 111

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. This response was SO much better than, “you’re welcome”!

Customer Service 98

Customer Service Writing Employee Communications 98

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 161

Company Tools Technology Software 161

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Perhaps my questions were basic or, in her opinion, stupid; but I was the (potential) customer , I should have been able to ask any questions I wanted without being made to feel that way. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

Rock the Status Quo

JANUARY 22, 2015

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Waxing UnLyrical

JUNE 22, 2011

When I started writing this post, I hadn’t even opened it (ok, I took off the wrapping, but the iPad was still in pristine condition in its box) … because I knew that if I did, I’d start playing with it immediately, and I could effectively wave “goodbye&# to the rest of my day. When customer service is less than great.

Customer Service 68

Customer Service Skype Nonprofit Privacy 68

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. They employ 20 employees. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing.

Software 156

Software Pitching System Analytics 156

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.”

Social Media 120

Social Media Media Wikipedia Tools 120

Beyond PR

JANUARY 3, 2017

Stories of your customers. Your employees. Don’t leave that story up to interpretation; write it out and disseminate it to all departments. Even your customer service team needs to know the stories that you want to share with your customers. Your investors. The business owner. Images: Pixabay 1.

Company 72

Company Storytelling Small Business eBook 72

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sharing the pros and cons of holding regular town hall meetings with employees, or. PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PRSay

MAY 18, 2016

During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

Buzzstream

DECEMBER 9, 2024

AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. And, I run a company called Mental Capital, which, which teaches giant companies like Morgan Stanley and Google how to attract, hire and retain neurodiverse employees while becoming neuroinclusive.

How To 62

How To Pitching SEO Small Business 62

5W PR

APRIL 4, 2017

If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave.

Hotels 74

Hotels Local Travel Social Media 74

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Employee 80

Employee Journalism Data Technology 80

Stuart Bruce

OCTOBER 30, 2014

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Currently, he is working as an editor at the writing service Essay Writing Land.

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Waxing UnLyrical

NOVEMBER 24, 2010

Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Travel 87

Travel Case Study Creativity Advertising 87

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

OCTOBER 27, 2020

Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. Muck Rack has earned 4.3

Pitching 96

Pitching Media System Tools 96

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60