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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Customer service? Speaking gig with an internal thought leader.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Powered by PR 20/20 (that’s us!),

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. Then, Traackr starts crawling the Web based on your keywords. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them).

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PR Basics Based on Principles will Never Change

PR Fuel

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

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