Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Content is not just communication, it’s a product.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. From your perspective what is storytelling? . Can a good story create value for a brand?

Storytelling 89

Storytelling Branding Brand Customer Service 89

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media International Internal 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Topically, this event covers a lot of ground. Media and journalism. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85