ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

Norton's Notes

DECEMBER 10, 2014

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. So everything sounds pretty standard so far, right?

Hotels 37

Hotels Crisis Management How To Policies 37

Mindful Marketing

JUNE 14, 2019

To a lesser extent, those selling hotel rooms and tickets to popular entertainment events have done the same. However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way? Frequent historic fluctuations in gasoline prices also suggest dynamic pricing.

Retail 55

Retail Consumer Software Web 55

Sword and the Script

DECEMBER 11, 2018

Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 16) Customer-centric companies win. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. The good news is that “viral” customer service works both ways. Any parent can understand the trauma that results when a favorite toy is lost.

Reputation 130

Reputation Viral Employee Customer Service 130