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If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Who should be involved in this exercise? Customerservice. Therefore, no idea is invalid or not worth exploring. Operations.
If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Who should be involved in this exercise? Customerservice. Therefore, no idea is invalid or not worth exploring. Operations.
And that’s like sort of a good clarifying exercise to start. But then you also have customerservice and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that. Steve Barrett: We’ve all seen those go viral haven’t we?
Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customerservice response gone awry.
There are several actions that can be taken during a post crisis review to ensure that public opinion is firmly on your side, including implementing a compensation strategy, providing trauma counseling, and conducting exercises to ensure that it is unlikely that any further damage will occur. Domino’s Viral Staff Video.
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. There is hope, however.
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