Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Waxing UnLyrical

JULY 1, 2013

Write it Down. Why: Lisa Gerber shares her personal experience with “writing” goals down and how that simple act empowers us to achieve them. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours. Based in the Washington, D.C.,

Customer Service 100

Customer Service Resources Writing LinkedIn 100

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Cision

OCTOBER 10, 2015

If your brand met a customer’s expectations, strengthen the relationship by engaging with him or her on social media. Whether a customer writes a positive review on Yelp or posts a picture of your product on Facebook, reach out to show not only that you care, but also that you’re paying attention to their experience.

Social Media 120

Social Media Branding Brand Customer Service 120

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). More than even Facebook, Twitter is the preferred social network for social care. Direct influencer-outreach. Seahawks #Rams.

Twitter 120

Twitter Brand Branding Customer Service 120

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

NOVEMBER 23, 2016

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. Facebook has the most users, and is becoming the go-to-place for news too. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Twitter 120

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. We were able to do the latter, but as of this writing, neither of the business pages have been retrieved (we’re still trying). So, I’m basically a Facebook pariah.

Social Media 59

Social Media Facebook Media International 59

Waxing UnLyrical

JUNE 22, 2011

When I started writing this post, I hadn’t even opened it (ok, I took off the wrapping, but the iPad was still in pristine condition in its box) … because I knew that if I did, I’d start playing with it immediately, and I could effectively wave “goodbye&# to the rest of my day. When customer service is less than great.

Customer Service 68

Customer Service Skype Nonprofit Privacy 68

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. I don’t think I can write it off to generational differences; I’m pretty sure they were at least of the same generation, if not around the same age. Too cool for school. Based in the Washington, D.C.,

Technology 100

Technology Customer Service Retail Software 100

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. Whether he’s talking about Apple or Facebook (oh boy, Facebook), he’s the one looking at things from a different angle.

Facebook 95

Facebook Customer Service LinkedIn Examples 95

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. ( Is it shared by the NYT?

Agency 100

Agency Survey Customer Service Engineering 100

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing. The customer service is above and beyond as well.”

Software 135

Software Pitching System Analytics 135

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 146

Media Relations Media Print Software 146

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.”

Social Media 120

Social Media Media Wikipedia Tools 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. There is probably a case that from a social care perspective businesses should monitor business pages on Facebook and Twitter. Edit your writing. Reassess technology. Reduce your social footprint. And so on and so forth.

Measurement 120

Measurement Resources Technology Examples 120

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. When we recognize that customers are an integral part of our outreach, we: 1. Literally, the customer is your media.

Publicity 108

Publicity Media Case Study Nonprofit 108

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

Tools 105

Tools Google Twitter Facebook 105

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Bianchi Biz Blog

FEBRUARY 2, 2023

The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 81

Automotive Training Customer Service Data 81

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Writing it to appeal to your target audience also improves your reputation in the long run. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Noooo… I’m no guru.

Wireless 81

Wireless Twitter Writing Measurement 81

Stephen Waddington

FEBRUARY 24, 2019

Here’s the presentation deck and write up. Check out the engagement rates for Facebook, Instagram and Twitter for different markets in this benchmarking report from Rival IQ. The exception are public service information and customer service. ?? Let me know what I missed. ?? It’s a brutal read.

Skype 61

Skype Facebook Sports Interviews 61

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. If the metaverse is the next evolution of the internet, it will require a new breed of cloud-powered services that allow brands to create and scale their own multiverses.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

JULY 20, 2018

Below are some common mistakes PR pros make when writing copy and our solutions: Not getting to the point. Whatever the type of content, we spend a couple of seconds on the introduction, and if we don’t get the takeaway in the first couple of sentences, we go back to Facebook and keep on scrolling for the next article.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 68

Crisis Customer Service Video Financial 68

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Comment as pts moderator pepcoandDChater Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 69

Social Media Media Skype Energy 69

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi on Facebook. Great advice! His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52