Remove Customer Service Remove Fashion Remove Writing
article thumbnail

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Rock the Status Quo

It’s more fashionable. Employees are scrambling to service the accounts with no clue how to do it. For example, they are fantastic at writing copy but NO CLUE how to do content strategy. Digital agency – doesn’t that sound impressive and in demand? But does it mean they have expertise in everything digital?

Agency 188
article thumbnail

M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Headlines with ProPublica’s Dan Golden

Cision

But sometimes I worry that the old-fashioned skills are being neglected– like showing up at people’s homes in the evening and persuading them to talk, or cultivating clerks and receptionists who sometimes know – or will tell – more than their bosses. Automated customer service. Rapid Fire Round. Become a Headline Hero.

article thumbnail

In Public Relations, The Customer Is Your Media

Waxing UnLyrical

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff.

Publicity 108
article thumbnail

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. Content, Local Search and Leads.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

article thumbnail

Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?