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Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers.

Financial 102
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

So, they must be monitored and analysed closely. Want to learn more about the benefits of social listening for PR and Comms? If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370
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3 Ways to Give Your Brand a Personality

Remote PR Jobs

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Brand 213
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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. I have a theory that every product is a perfect solution to some customer out there.

Financial 136