ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. This also means sharing with others like customer service and sales who interact with customers. Be sure that the tone matches the message and hopes for a reaction. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. It must be reflected in anything your audience sees.

Branding 40

Branding Brand Product Launch Guidelines 40

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40