ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

SEPTEMBER 10, 2015

The entrepreneurial pair were the epitome of innovation (the first to bring food onto commercial airplanes) and customer service (letting their audience’s needs drive their business). At the end of his keynote speech, David revealed that Joe and Alice were none other than the founders of the Marriott hotels.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? I was at a Ritz-Carlton hotel once, where I was running out of toothpaste. If so, which ones stand out in your mind and why?

Social Media 60

Social Media Customer Service Hotels Marketing 60

Norton's Notes

DECEMBER 10, 2014

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. So everything sounds pretty standard so far, right?

Hotels 37

Hotels Crisis Management How To Policies 37

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Solo PR Pro

DECEMBER 11, 2018

Hotels & Resorts. Hotels and Resorts: Twitter provides this industry with the highest engagement, which also performs well on Facebook and Instagram. Twitter is the ideal channel for customer service engagement, while Instagram and Facebook are the places to post videos to entice travelers to finalize their bookings.

Social Media 45

Social Media Report Fashion Instagram 45

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists?

Publicity 85

Publicity Training Technology Data 85

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. PR and comms can play a crucial role in driving demand for travel by effectively promoting destinations, experiences, and travel-related services.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

OCTOBER 2, 2014

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.

YouTube 54

YouTube Video Web SEO 54

Mindful Marketing

JUNE 14, 2019

To a lesser extent, those selling hotel rooms and tickets to popular entertainment events have done the same. From Amazon’s perspective, if they do the hard work of building loyalty with me, their customer, then it’s their privilege to offer me goods at a price point which might, at times, be higher than necessary.”

Retail 55

Retail Consumer Software Web 55

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 11, 2018

Think Google Hotels, Flights, weather, etc.). Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Rather, Google will bring even lower funnel functionality to the surface in Google SERPs, thus depriving website owners’ initial traffic and branding.

Social Media 115

Social Media Marketing Media Creativity 115

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. The good news is that “viral” customer service works both ways. Any parent can understand the trauma that results when a favorite toy is lost.

Reputation 130

Reputation Viral Employee Customer Service 130