5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Brand Branding Crisis Management 78

Solo PR Pro

DECEMBER 11, 2018

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? Hotels & Resorts. Share in the comments below or on social media using #solopr. Home Décor.

Social Media 45

Social Media Report Fashion Instagram 45

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Norton's Notes

DECEMBER 10, 2014

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. So everything sounds pretty standard so far, right?

Hotels 37

Hotels Crisis Management How To Policies 37

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Another two in five consumers have been influenced by social media when it comes to picking a destination. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media.

YouTube 54

YouTube Video Web SEO 54

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Think Google Hotels, Flights, weather, etc.). 8) Creativity over productivity.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130