ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. PR and comms can play a crucial role in driving demand for travel by effectively promoting destinations, experiences, and travel-related services.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. Think Google Hotels, Flights, weather, etc.). 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.

Social Media 116

Social Media Marketing Media Creativity 116