ImPRessions - Crenshaw Communications

JULY 14, 2021

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Internal Communications. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Source: Forbes.com). Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. By listening to your customers and affecting change internally using that data, you can avoid the storm and enjoy fair PR skies ahead.

Airlines 137

Airlines How To Engineering Radio 137

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You and your client share goals, but they need your guidance on how to reach them. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course International Internal 60

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. How are you going to jump on this?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

MAY 6, 2015

She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

OCTOBER 1, 2015

but it has morphed from simply loading the kids in the back of a station wagon in the 1950s and 1960s to boarding flights to international destinations today. For example, in Edelman’s report, “ The Modern Family: A Study in Marketing ,” the public relations firm reports that just 4 percent of families align with how the U.S.

Travel 120

Travel Hotels How To Airlines 120

Stuart Bruce

OCTOBER 30, 2014

Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. They recruit former journalists from CNN and the BBC to produce quality news. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Buzzstream

DECEMBER 9, 2024

In this episode, Peter briefly overviews his journey, his Faster Than Normal podcast , but the meat of the discussion is how to get the most out of his new resource. How to Succeed with Source of Sources As always, here are some actionable takeaways from the podcast. Peter: No, it’s, it’s international.

How To 62

How To Pitching SEO Small Business 62

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. By the end of the series, we’ll tell you everything you need to know about building your brand, setting up effective internal processes, and proving the value of content marketing throughout your organization.

Leadership 106

Leadership Brand Branding How To 106

Buzzstream

DECEMBER 6, 2024

How to use it successfully? How to use it successfully? How to use it successfully: I havent used HaB2BW much, so I went right to the owner, Jimmy Daly , for some success tips: Our most successful sources share real stories and real numbers with our writers. Id say overall their customer service is also a standout for me.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 3, 2015

Here’s a list of all the resources we created with a description of how each can help you. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you turn your audience into loyal brand advocates? How can you build a community online and off? 6 Customer Service Insights From Peter Shankman.

Marketing 120

Marketing Customer Service Employee Mobile 120

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? Plus, you’ll be able to identify the internal thought leaders in your organization. Social media dominates the communication landscape.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. In this case, I chose, “How to write blog posts that get read and shared.”. Image source: Spin Sucks).

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. It’s quite funny.

International 62

International Internal Digital PR Course 62

Waxing UnLyrical

JUNE 15, 2011

Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience.

Brand 86

Brand Branding Customer Service Twitter 86

Melissa Agnes

FEBRUARY 16, 2016

Once you know who you need to communicate with in the event of a crisis, your next step is to figure out how to communicate with them efficiently and effectively. How to identify the proper communications channels. Twitter, Facebook, an investor or internal website, etc.)? Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ReimaginePR

NOVEMBER 4, 2020

Here’s what you need to know — from what equipment to use to where to look to how to create a great background — so that your Zoom interviews are a crashing success. But the more you understand how to use the medium and make it work for you, the better of you’ll be. A few Zoom interview tips is all it takes.

Interviews 156

Interviews Film Skype Privacy 156

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Communications Conversations

OCTOBER 4, 2018

” Do I start to adjust expectations with internal stakeholders re: engagements? How to I better automate customer service via social media? Should engagements even be a key metric anymore? Should I explore the possibility of using more automation to respond to more inbound private messages?

Trends 109

Trends Marketing Instagram Social Media 109

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. By listening to your customers and affecting change internally using that data, you can avoid the storm and enjoy fair PR skies ahead.

Airlines 65

Airlines How To Engineering Data 65

Beyond PR

JANUARY 16, 2018

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. With the ability to filter this data by any number of custom categories, PR pros are finally able to find the meaning behind the numbers.

Data 70

Data Retail How To Sports 70

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.)

How To 60

How To Marketing Resources Journalism 60

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

MARCH 24, 2015

How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Big Data 100

Big Data Data Publicity Analytics 100

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58