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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

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Infographic: The Perennial Customer Revolution

Sword and the Script

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

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The Rise of Social Media Customer Care

The Proactive Report

It is all about social media customer care. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic. For me it is far and away the very best solution out there. You should check out their tutorial videos.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.

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The Top 10 Takeaways from Social Media Marketing World: Day One

Cision

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

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Handling Social Media Complainers

Rock the Status Quo

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

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