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With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
According to a recent infographic by GO-Glove, 90% of businesses will use social media for customerservice by 2020. After all, good customerservice is table stakes (or at least it should be). After all, good customerservice is table stakes (or at least it should be). What do I mean by next level?
It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Yup, that’s included twice on purpose. The smaller the company, the less likely it is they are doing this.
Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customerservice.
A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.
Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Customerservice company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.
In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.
Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customerservice and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.
Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customerservice and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.
As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. The statistics are in and according to Wyzowl, 89% of people have been convinced to buy a product or service by watching a video in 2023.
I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.
For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customerservice is superb. And then there is USAA.
Back-to-back sessions on social media, content marketing, customerservice, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. CustomerService. jaybaer explains why keeping customers is cool. Social Media Measurement. What are you measuring?
infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. It’s not just one and done.
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