Remove Customer Service Remove Infographics Remove Measurement
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

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Customer Service in a Social Media World

Barokas

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). After all, good customer service is table stakes (or at least it should be). What do I mean by next level?

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Yup, that’s included twice on purpose. The smaller the company, the less likely it is they are doing this.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

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How to Create a Media Kit

5W PR

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.

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Meet PR’s New Best Friend: Data

PRSay

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

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