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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Identify gaps in your data and opportunities to gather more valuable information directly from your users.

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers.

Crisis 78
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Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Everything’s available at our fingertips, so information isn’t always the point. What does it value? Why does it matter?

Marketing 173
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Privacy Policy

wiredPRworks

What information do we collect? We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form. What do we use your information for? your information helps us to better respond to your individual needs). ; To improve customer service. (we

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