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Crisis Management for Fitness Centers: A Leadership Guide to Protecting Your Brand

5W PR

Regular staff training reduces incident likelihood by 60%, according to fitness industry insurance data. Update your insurance policies to cover modern risks, including cyber threats and reputation damage.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

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Marketing as a Bona Fide Profit Center

Sword and the Script

Sure your insurance costs might go up – but you could also charge admission. If you enjoyed this post, you might also like: Good Customer Service is Good Marketing . As a visitor, your kids are permitted to play on the equipment. And I haven’t spoken to a single sales person. Marketing marketing strategy viral marketing'

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B
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Three Steps to Successful Crisis Communication

Melissa Agnes

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc. Let me explain. Do the work now.

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.