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Three Steps to Successful Crisis Communication

Melissa Agnes

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Twitter, Facebook, an investor or internal website, etc.)? For example, PR should monitor the media, while customer service and marketing might monitor social media, customer calls, etc.,

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations. Post-incident priority response and support if an incident occurs.

Banking 60
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10 Ideas to Simplify Your PR

Cision

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Michael Lynn of Cornell University proposes that t he maturity of a market may play an important role in segmentation as well.

Resources 120
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Credit Union Times: CU Crisis Planning Essential

Reputation Us

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. That’s what good customer service is,” Huey explained. “I People want to know. Perception is reality.

Crisis 60
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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

SEO 62