Remove Customer Service Remove Insurance Remove Local
article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Use automation wisely.

article thumbnail

Marketing as a Bona Fide Profit Center

Sword and the Script

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Most importantly, Rainbow Play Systems of North Carolina is very accommodating, based on my conversations with parents and customers. .

Marketing 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Ideas to Simplify Your PR

Cision

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level.

Resources 120
article thumbnail

Credit Union Times: CU Crisis Planning Essential

Reputation Us

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. That’s what good customer service is,” Huey explained. “I manage a crisis when criminals attached a skimming device on an ATM, siphoning funds from member accounts. People want to know.

Crisis 60
article thumbnail

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

article thumbnail

Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

The documentation mentions a locality and bucket when referencing links and ranking: A link’s quality is categorized as low, medium, and high: Many believe this supports Google’s use of a link’s relevancy and quality for ranking purposes. For instance, here is the link profile for a customer service statistics post.

article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Some of your local TV stations kind of do the same thing, usually at the end of the segment.

Crisis 78