Customer Service Insurance Social Media 
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
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Melissa Agnes
FEBRUARY 16, 2016
This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Social media vs. more traditional means of communicating. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.
Cision
DECEMBER 28, 2015
That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.
Communications Conversations
MAY 1, 2015
It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Be approachable.
wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.
Sword and the Script
NOVEMBER 11, 2014
Sure your insurance costs might go up – but you could also charge admission. We post the photos to social media. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. As a visitor, your kids are permitted to play on the equipment.
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