Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Stuart Bruce

OCTOBER 30, 2014

Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. How often does the Financial Times write stories about itself? They recruit former journalists from CNN and the BBC to produce quality news. But to publish quality content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Id say overall their customer service is also a standout for me. How to use it successfully?

Case Study 116

Case Study Pitching B2B Tools 116

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Until next time!

Social Media 156

Social Media Trends Media Instagram 156

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 161

Company Tools Technology Software 161

Cision

MAY 3, 2017

Over a year, that means that the authorship total of people who’ve had bad experiences, issues bad enough to write about, could be as high as 200,000 people a year. Overbooked flights, the current process to fix this, and the PR response to bad customer service is a combination that is bad for business and bad for customers.

Airlines 137

Airlines How To Engineering Radio 137

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. It was an internal argument taking place in public. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Rightfully so. The message is the bulk of the work. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

International 62

International Internal Digital PR Course 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

International 72

International Internal Data Media 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

Buzzstream

DECEMBER 9, 2024

AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. Peter: No, it’s, it’s international. The rest is, international overseas. Write your pitch and give it to chat. I virtually strengthen virtually everything I write.

How To 62

How To Pitching SEO Small Business 62

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. But even in that black hole of customer insights , consider these four pieces of SEO advice to build a stronger foundation for your content.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Another benefit of smaller PR firms is they’re generally owner-operated and pride themselves in delivering more attentive customer service and better results.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

PRSay

MAY 18, 2016

During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. A model for success.

Leadership 106

Leadership Brand Branding How To 106

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.

Community 88

Community Publicity Web Social Media 88

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. Pick Your Battles.

Marketing 87

Marketing Resources Technology International 87

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Edit your writing. How about this for a “do as I say not as I do” piece of advice: write less.

Resources 120

Resources Measurement Technology Examples 120

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Until next time!

Social Media 61

Social Media Trends Media Instagram 61

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service.

Customer Service 40

Customer Service Employee International Internal 40

Beyond PR

MAY 3, 2017

Over a year, that means that the authorship total of people who’ve had bad experiences, issues bad enough to write about, could be as high as 200,000 people a year. Overbooked flights, the current process to fix this, and the PR response to bad customer service is a combination that is bad for business and bad for customers.

Airlines 65

Airlines How To Engineering Data 65

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Noooo… I’m no guru.

Wireless 81

Wireless Twitter Writing Measurement 81

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

NOVEMBER 24, 2010

Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? How and where can your consumer touch your brand? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Travel 87

Travel Case Study Creativity Advertising 87

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. How could such a busy person find time to meet so many people? Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Test it out by writing to m.me/cisionglobal Improved Comments Plugin. But if you type m.me/username

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