Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. An expression of corporate values. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. In a world of rabid competition, the customer experience can be all that stands between delight and the dreaded zero stars on a review site. CX goes hard. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Or, WeChat, which lets customers make and send payments. Francis College, says transmedia storytelling is the path brands need to take.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Critical Mention

APRIL 6, 2017

Also, be sure to read part one of our interview with Peter chock-full of smart and savvy advice. Peter Shankman is an accomplished author, keynote speaker, entrepreneur, influencer and PR, marketing and social media machine best known for founding the game-changing service, HARO (Help A Reporter Out). What surprised you?

Customer Service 97

Customer Service Hotels Banking Social Media 97

Buzzstream

DECEMBER 6, 2024

Id say overall their customer service is also a standout for me. When I contacted the team, they said, Our team’s plan pricing is dependent on a few different factors. So, its best to contact them for a price. They are helpful, friendly, and very timely. Why might it not be the best fit?

Case Study 116

Case Study Pitching B2B Tools 116

Melissa Agnes

JANUARY 27, 2015

However, that said, the overall advice offered within this interview does not only apply to police and government agencies, it applies and is relevant to all organizations out there struggling to do right by their communities and enable their team to communicate effectively in a crisis. Tune in to my interview on The Police Podcast.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Stuart Bruce

SEPTEMBER 30, 2014

If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. A core competency of a good CEO is the ability to communicate effectively. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Don’t miss this short interview about the SEMrush acquisition of Prowly. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Critical Mention

FEBRUARY 22, 2019

Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Customer service and Chatbots (15%). Content research & creation (15%). Buyer journey optimization (9%).

Marketing 118

Marketing Data B2C Big Data 118

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. all before you arrange a single interview. the list goes on. For a PR pro, publicity is just one small part of managing a company’s reputation.

Publicity 100

Publicity Interviews Reputation Construction 100

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

Reputation Us

FEBRUARY 9, 2021

The training is intended for company executives, board members, HR supervisors and front-line customer service managers. Participants will be video recorded prior to the session (scheduled separately and conducted via Zoom) in a mock interview setting design to simulate potential encounters with certain audiences (e.g.,

Training 78

Training Exercises Customer Service Interviews 78

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. They’ve invested in staff, formal outreach such as the CHOMobile Tours , and their new flagship store offline.

Customer Service 105

Customer Service Travel Facebook Web 105

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency.

Trends 128

Trends Pitching Twitter Nonprofit 128

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Automated customer service.

Journalism 120

Journalism Film Fashion Report 120

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting!

Social Media 58

Social Media Customer Service Media Tourism 58

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional.

Sports 120

Sports Industry Customer Service Travel 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising.

Crisis 136

Crisis Privacy Airlines Facebook 136

The Hoyt Organization

SEPTEMBER 10, 2024

The real gems of insight often come from your customers. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 102

Financial Real Estate Brand Branding 102

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For many companies, their social media presence also doubles as customer service. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

APRIL 27, 2017

UW-EC grad, Kevin Hunt and I had the chance to interview Chancellor Schmidt earlier this week as part of our Talking Points Podcast. During our interview, I couldn’t help but think: Executive leaders at organizations across the U.S. In fact, he was doing just that when he got to our podcast interview a bit early.

Twitter 60

Twitter Customer Service Interviews Employee 60

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). This is a tip derived from phone interviewing. Smile and use positive body language when writing.

Social Media 120

Social Media Media Wikipedia Tools 120

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Nothing says, “I care more about money than customer service” than that. Invest in getting your spokesperson(s) media trained.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Communications Conversations

MAY 3, 2017

Before I accepted my position with Boston Scientific, my involvement with SMBMSP came up in nearly every interview I had with every company. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

FEBRUARY 24, 2019

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews. The exception are public service information and customer service. ??

Skype 61

Skype Facebook Sports Interviews 61

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Completely.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If If you missed part one, then drop everything you’re doing and go read Reviving the Customer Experience – One Food Truck at a Time: Part 1 first. It’s ok, we’ll wait.).

Twitter 79

Twitter Social Media Interviews eBook 79