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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.

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Behind the Headlines With Katja Schroeder

Cision

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Or, WeChat, which lets customers make and send payments. Francis College, says transmedia storytelling is the path brands need to take.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149
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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

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Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

The real gems of insight often come from your customers. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 102
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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. For many companies, their social media presence also doubles as customer service.

Crisis 0
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Before I accepted my position with Boston Scientific, my involvement with SMBMSP came up in nearly every interview I had with every company. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts.