Cision

AUGUST 22, 2017

That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. I know that these two are mentioned in every article about leadership (or marketing, or customer service, for that matter), but there’s a good reason they are. Everything.

Company 267

Company How To Employee Customer Service 267

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. It didn’t have to be that way. Most are even pretty good.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Reputation Us

MARCH 17, 2025

Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health.

Reputation 78

Reputation Technology Government Employee 78

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. A model for success. Lead Generation.

Leadership 106

Leadership Brand Branding How To 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. Some will be service pieces that offer tips or tools. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Whether it’s providing a recommendation or validating expectations, nothing fuels word-of-mouth better; happy customers bring friends.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Onclusive

JUNE 1, 2023

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics B2B Measurement 204

Rock the Status Quo

JULY 30, 2014

” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Sometimes the effort takes you across departments, even places most fear to tread (into customer service, IT or a call center, for example). Talk to them. I let her know the day of the chat. I just noticed the.

Measurement 219

Measurement Customer Service Analytics Leadership 219

NewsWhip

JUNE 14, 2023

The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

PRSay

OCTOBER 28, 2022

Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers.

Conference 167

Conference Nonprofit Education Newspapers 167

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Media Training 195

Media Training Training Crisis Communications Reputation 195

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 23, 2019

Communications is a function of leadership. It’s got to be incredibly challenging for a CEO to influence an organization to its peak performance if their communications resources are pulling in another direction.

Technology 149

Technology Study Communications Survey 149

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. But many will consider linking to a piece of thought leadership on your site that the executive authored. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”. Do you know what’s not on the list?

Brand 112

Brand Branding Survey Customer Service 112

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. At a certain point, most small businesses outgrow their first forays into public relations. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Rock the Status Quo

SEPTEMBER 3, 2014

Like every orchestra needs a conductor, agencies need senior account executives and leadership who can map out an integrated strategy across PR, content marketing, social media, SEO, email marketing and other disciplines.

Agency 188

Agency SEO Advertising Advertising 188

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 102

Community Communications Case Study Customer Service 102

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler. Finally, marketing wraps everything together with its vision and production plan for getting content out.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Sword and the Script

MAY 28, 2024

It’s among the most commonly used metrics appearing on marketing leadership dashboards. As of early 2024, 59% of CMO dashboards were tracking some type of sourcing metric (pipeline or revenue).” Well, this is a good time to drop a reference to Peter Drucker – that which gets measured gets managed.

B2B 136

B2B Survey Marketing Measurement 136

Melissa Agnes

JANUARY 27, 2015

The industry needs an emergence of leadership that is seriously lacking right now. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Tweet this!) Related listens that may interest you: TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department.

Community 100

Community Crisis Crisis Management Crisis Communications 100

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

OCTOBER 10, 2024

Strengthening ties with the community attracts customers who share these values.  Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation. Establishing thought leadership builds credibility and attracts media attention. 

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 23, 2016

I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. Avoid talking about your turnkey product solution.

Financial 136

Financial Pitching Survey Customer Service 136

PR 20/20

NOVEMBER 22, 2022

Communicating their expertise and thought leadership is challenging for professional service companies because they are busy providing services. Sharing accurate information internally and promoting expertise externally demonstrates thought leadership. Problem 2: Communication and Self-Promotion.

Internal 80

Internal International Meeting Leadership 80

PRSay

MARCH 26, 2021

Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages. DE&I should also not fall on one person or one department.

Publicity 173

Publicity Nonprofit Customer Service Writing 173