5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Waxing UnLyrical

FEBRUARY 11, 2013

However, in addition to sometimes working as a great way of getting your story out, this can also be a very good customer appreciation (and, therefore, customer retention) practice. So after a day of doing this and that, we went down to my local nail salon to pamper ourselves, girl style. Of ao dais and red envelopes.

Customer Service 80

Customer Service Creativity Small Business Local 80

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Cision

AUGUST 30, 2016

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. in your local areas. Yes, we tend to be the ones who want to talk about how issues may impact our audiences, but we can’t develop a proper plan without input from our counterparts.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Have extra staff on hand or on call, especially customer service representatives (and I mean trained customer service staff, not just your neighbor down the street). I was frustrated and concerned.

Small Business 108

Small Business Customer Service Facebook Retail 108

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Keep your eyes open for new ways to integrate marketing, sales and customer service processes, such as Facebook’s move to offer FB messenger for customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Onclusive

NOVEMBER 8, 2023

That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). Stats say that poor customer service is costing companies upwards of $75 billion a year.

Banking 92

Banking Customer Service Construction Local 92

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Over 1400 people ventured in to see how locals live. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. The main strategic shifts are three-fold, first and foremost, you must have a paid strategy to support your organic efforts.

Social Media 149

Social Media Marketing Media B2B 149

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Cision

APRIL 28, 2015

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. The employees wanted him back and weren’t going to work until he was.

Employee 120

Employee Print Customer Service Local 120

Contently - Strategy

OCTOBER 3, 2024

BrightLocal BrightLocal is a crucial tool for B2B marketers focusing on local SEO , offering a comprehensive suite tailored to enhance local search visibility. Its local SEO audit helps identify issues that could hinder your visibility, allowing for quick optimization to boost search rankings.

SEO 89

SEO Content Marketing B2B Tools 89

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. The final one is using and leveraging the customer service center as a profit center. COMMUNITY BUILDING. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Most importantly, Rainbow Play Systems of North Carolina is very accommodating, based on my conversations with parents and customers. .

Marketing 120

Marketing System Viral Insurance 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing. –John.

Communications 106

Communications Branding Brand Policies 106

Communications Conversations

NOVEMBER 8, 2018

Case in point: Brands like Microsoft that use Reddit as a customer service channel. The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan. It’s a COMMUNITY play.

Social Media 121

Social Media Reddit Pinterest Communications 121

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? Happy customers have the power to bring you more business. In fact, 72% of consumers say that positive reviews make them trust a local business more. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Cision

JANUARY 9, 2017

Think Local. Don’t overlook local printing options when considering publishing long-form content. If they were everywhere, they would likely be the most convenient way to publish your book, though.

Print 120

Print How To Local Customer Service 120

Communications Conversations

SEPTEMBER 12, 2017

Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” I had real conversations with friends (local and far-flung). You learn from others. In real time.

Retail 0

Retail Social Media Twitter Customer Service 0

5W PR

OCTOBER 10, 2024

Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Organizing community events, supporting local charities, and participating in community initiatives demonstrate a commitment to making a positive impact.

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

APRIL 4, 2017

Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave. Tell about where the best place to find arrowheads, seashells, souvenirs trinkets, etc.

Hotels 74

Hotels Local Travel Social Media 74

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Right now, social media is a playground where they are trying new things.

Media 120

Media Social Media Community Measurement 120

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success.

Policies 92

Policies Construction Reputation Local 92

The Hoyt Organization

SEPTEMBER 10, 2024

We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm. Geographic Expansion of a Residential Brokerage Firm The task here was to help a leading residential brokerage firm expand to new markets while maintaining the brand promise of excellence.

Financial 102

Financial Real Estate Branding Brand 102

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. For many companies, their social media presence also doubles as customer service. Start simple by asking: Who cares? Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Social Media 0

Bad Pitch Blog

JUNE 8, 2011

When he was charged for a third bag, he decided to alert a local newspaper. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Jet Blue is a stand out in using social media to spot customer service issues, including being stranded on the tarmac.

Airlines 64

Airlines Customer Service Travel Policies 64

Communications Conversations

JANUARY 25, 2017

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots. We already see this in so many everyday experiences–customer service, specifically. Think about it. “I want to talk to a real person!”

Customer Service 60

Customer Service Consumer Local Meeting 60

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. How has your PR education prepared you for your career? I cannot overemphasize the importance of professors’ professional connections.

Education 150

Education Course Training Social Media 150

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 16, 2015

Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Many people complain that they work in silos, compartmentalized from the rest of the company with an agenda incongruent to the greater team. If this sounds silly or superfluous, it isn’t.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Local news and indy journalism more trusted. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

MAY 3, 2017

We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon).

Healthcare 114

Healthcare SMB Social Media Meeting 114

Solo PR Pro

OCTOBER 2, 2018

Facebook users may now instead make recommendations of local businesses and brands. While this might not be appropriate in every situation, it is another way for a brand to demonstrate expertise and customer service. Reviews and Recommendations. Facebook has officially retired the star rating system. Page Authorization.

Facebook 65

Facebook System Groups Policies 65

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128