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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Want to Build Trust Online? Don’t Neglect Customer Reviews.

Rock the Status Quo

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Customer service or sales? Read more ). Read more ).

Retail 100
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment. 4 ways PR creates brand attachment.

Branding 149
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“Join the conversation”–officially a dead internet phrase

Communications Conversations

And, it’s been used (to death) in signage by retailers, restaurants and media. Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” And, as of Sept.

Retail 0
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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

I even emailed customer service and was told my order would arrive on time. “On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. That is until I received an email on February 13 at 4:30pm stating the following: Let’s back up.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If you’ve been watching any of the local media, you know that PR crises can take place. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. They go to the news. Dave Oates: Right.

Crisis 78