Remove Customer Service Remove Local Remove Travel
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40
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Behind the Headlines With Katja Schroeder

Cision

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Keep your eyes open for new ways to integrate marketing, sales and customer service processes, such as Facebook’s move to offer FB messenger for customer service.

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Pandemic and Your Brand: Time to Communicate

David PR Group

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing. –John.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Movie superstar just tweeted about his love of your travel destination – AH-Mazing! in your local areas. Don’t shy away from the dark stuff. Look for the good. Evaluate the response team.

Crisis 220
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All Hotels Need a PR Plan

5W PR

Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave. Ideas for a Hotel PR Campaign.

Hotels 74
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Over 1400 people ventured in to see how locals live. 4 ways PR creates brand attachment.

Brand 149
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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.