David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing. –John.

Communications 106

Communications Brand Branding Policies 106

wiredPRworks

MAY 18, 2022

There’s probably no better person on the planet to talk about small business and marketing than Barry. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix.

Small Business 52

Small Business Social Media Radio Media 52

Beyond PR

MARCH 9, 2016

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. As a marketer, your ability to promote depends on your ability to sell. Selling makes you a better marketer. The First Step Is Acceptance.

Marketing 75

Marketing Meeting Resources Energy 75

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Customers cannot fall in love with just another face in the crowd.

Brand 149

Brand Branding Storytelling B2B 149

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Shift Communications

MAY 22, 2017

Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. To remain competitive, marketing and communications companies will need to rethink what they do and how they do it. Vice President, Marketing Technology.

Publicity 166

Publicity Analytics Data Advertising 166

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

AUGUST 30, 2016

Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Look for the good.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Have a strong story to tell – both a founder story and a product or service “origin” story. Even if your entry to the market isn’t the newest or doesn’t have the most bells and whistles, a compelling back story helps quite a bit.

Communications 253

Communications Data Local Survey 253

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Have a new product?

Video 120

Video Analytics Customer Service Content Marketing 120

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Great service. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Great product. Right price.

Customer Service 101

Customer Service Travel Facebook Web 101

Solo PR Pro

NOVEMBER 9, 2021

Whether you need help with recurring client work or need someone to help you market your business, bringing on another team member can make a big difference for your productivity and work-life balance. There is really no strict, one-size-fits-all description.”. The difference between a virtual assistant and a freelancer.

Software 104

Software Social Media Customer Service Travel 104

wiredPRworks

JULY 1, 2022

The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstar s. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. It should be someone with authority to speak on what has happened.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. It is High Time to Regulate Airline Customer Service. by Frank Strong.

Airlines 60

Airlines Travel Customer Service Crisis 60

5W PR

MARCH 13, 2017

Strategy for both people and products needs to be well planned and not only should it focus on all that can and should be done, but also on what should not be done, as well as what markets not to chase. The most successful strategies are tightly focused on who they want to reach, what they want to offer, and how to best present that.

Company 94

Company Employee Strategy Customer Service 94

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. It’s the nature of our modern world. Soothsayer. Storyteller.

Technology 100

Technology Communications Training Newspapers 100

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

5W PR

APRIL 4, 2017

Small hotels may take advantage of opportunities to list travel-related sites to share their unique and special traits such as extreme customer service or maybe a breakfast buffet for all guests that features fresh blueberry items if the hotel is in blueberry country.

Hotels 74

Hotels Local Travel Social Media 74

Bad Pitch Blog

JUNE 8, 2011

I highly, highly doubt that these soldiers were given Army permission to travel with a third or fourth bag. Personnel should just be traveling with their personal effects. And travel''s a pain in the butt. But travel is also a business. Zappos chose to focus almost solely on customer service as its social media platform.

Airlines 64

Airlines Customer Service Travel Policies 64

Cision

AUGUST 9, 2016

It’s easy for organizations to obsess over what their competitors are doing instead of focusing on what they should be doing to grow—or protect—their market share. It’s quite helpful in that platforms offer marketers instantaneous feedback on your message — 1,000 Likes! Images via Pixabay: 1 , 2 , 3.

Crisis 0

Crisis Reputation Study Social Media 0

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors ….

Marketing 40

Marketing Tools Report Data 40

Communications Conversations

APRIL 27, 2017

He’s traveling. Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. Now, you might say, my executives don’t have time to handle customer complaints. I’m asking you to spend 5 minutes.

Twitter 60

Twitter Customer Service Interviews Employee 60

Cision

OCTOBER 1, 2015

Marketers must keep in mind that the very definition of family has markedly changed. For example, in Edelman’s report, “ The Modern Family: A Study in Marketing ,” the public relations firm reports that just 4 percent of families align with how the U.S. Travel scheduling is based, in large part, on the timing of school vacations.

Travel 120

Travel Hotels How To Airlines 120

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. I’m sure Starbucks will create a huge stir when it enters Delhi just as it did when it entered the Mumbai market. reading and traveling.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Buzzstream

JULY 10, 2024

You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. Is this a link for a travel site from the travel section of that site? If your customer is everyone, does it matter where you get links? They are very good at clearly defining.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

JUNE 14, 2024

A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains. For instance, here is the link profile for a customer service statistics post. Hubspot’s Marketing Statistics report is an excellent example of this.

Digital PR 62

Digital PR SEO Pitching Google 62

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

Buzzstream

FEBRUARY 9, 2024

Tip: Look at the product specs or any marketing and sales material. Set to revolutionize the [specific industry or market segment], [Product Name] offers [key features or differentiators]. About [Company Name]: [A brief company overview, including its mission, market position, and achievements].

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 5, 2016

I started a part-time position at Z100 entering my junior year of college, working for the marketing and promotions department. In addition, social media campaigns are very real — people can communicate with customer service departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person.

Sports 120

Sports Industry Customer Service Travel 120

Buzzstream

SEPTEMBER 4, 2024

Relevance is Key in International Outreach It’s essential to have a clear objective when targeting international markets, ensuring the content is relevant to the audience in that specific country. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets.

Internal 62

Internal International Digital PR Course 62

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Toolkit for countering fake news The Government Communication Service has published a Counter Disinformation Toolkit to support communicators in identifying and countering threats to democracy.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. In this case several different passengers got bumped from their flights, causing huge headaches for affected travellers.

Airlines 137

Airlines How To Engineering Radio 137

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Beyond PR

DECEMBER 12, 2017

Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing. When he is not writing, he is likely exploring unknown destinations, either through books or traveling.

Writing 75

Writing How To Infographics Pinterest 75