Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). More Configurable Facebook Pages (Especially for Mobile). Test it out by writing to m.me/cisionglobal

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. But as with any writing project, it’s better to write about what you know. From there the tweets pretty much write themselves.

Wireless 74

Wireless Twitter Writing Measurement 74

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). Mobile Marketing Made Easy. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service). Want the keys to modern PR measurement? according to npEngage.

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79