Remove Customer Service Remove Measurement Remove Mobile Remove Writing
article thumbnail

Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Closed captions are ideal for use in accessibility measures. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Accessibility is fundamental to customer satisfaction and retention. Be clear and concise.

article thumbnail

How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.

How To 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

article thumbnail

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service). Want the keys to modern PR measurement? according to npEngage.

Viral 120
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 193
article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

article thumbnail

25 New Facebook Features Released Last Week

Cision

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). More Configurable Facebook Pages (Especially for Mobile). Test it out by writing to m.me/cisionglobal