Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Then you'll create content that isn't all about pitching or landing the sale.”. Buy-in starts with the gatekeepers, of which there are many. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87