ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. By understanding the scope of each issue, youll know exactly where to start.

Reputation 78

Reputation Crisis Trends Customer Service 78

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure.

Customer Service 60

Customer Service Social Media Media Infographics 60

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Stuart Bruce

JUNE 24, 2014

Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

Cision

MAY 3, 2016

Ready to increase share of voice, build brand reputation and drive sales? Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Branded Mention Volume.

Brand 120

Brand Branding Nonprofit Software 120

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

Reputation 60

Reputation Crisis Brand Branding 60

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Turn to a single platform that can monitor, track and analyze your social efforts in real time.

Strategy 120

Strategy Social Media Customer Service Software 120

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you. She will be measurable. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening.

Retail 100

Retail Customer Service Google Reputation 100

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. Safeguarding reputation A crisis well-managed can limit damage to a brand’s reputation. Customer loyalty Customers are at the heart of every business.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Reputation as a destination for inspiration. Pauline Chow , a data scientist at Clique Inc., Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

5W PR

OCTOBER 10, 2024

Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Brand Branding Crisis Management 78

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Reputation Us

MARCH 31, 2021

The IRP team consists of multiple cybersecurity disciplines to mitigate risk associated with data security (cyber insurance; information security; legal and regulatory; and reputational management) and specialists including, Peter Marchel of Marchel & Associates Risk Consulting , Sean Hoar of Lewis Brisbois and Casey Boggs of ReputationUs.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. By understanding the scope of each issue, youll know exactly where to start.

Reputation 78

Reputation Crisis Trends Customer Service 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136