ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

JUNE 24, 2014

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist.

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Building and Training a Crisis Management Team The effectiveness of any crisis management plan depends largely on the team responsible for its execution.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 18, 2025

Preparing Your Crisis Communication Foundation Before a crisis hits, healthcare technology organizations need established protocols and trained teams ready to respond. This includes identifying key spokespersons, developing message templates, and maintaining updated media contact lists. Pause promotional content that could appear insensitive.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Presspage

DECEMBER 20, 2024

To achieve this, assemble a trained team thats ready to communicate across various channels. Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Step 4: Develop a plan After youve weighed your options, its time to prepare your action plan.

Reputation 78

Reputation Crisis Trends Customer Service 78

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Among programs that do incorporate digital training, social media is typically listed as an elective. If we don’t train students these important digital skills while they are in school, who else can train them? What else should I be doing to help students excel?

Education 150

Education Course Training Social Media 150

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. In-house and agency staff alike do not feel they get enough training around digital. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right.

Digital PR 60

Digital PR Training Report Social Media 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. The proliferation of owned media. The democratization of voice through social.

Real Estate 120

Real Estate Social Media Video Facebook 120

5W PR

MAY 27, 2024

Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial. Early warning system A system for monitoring possible issues like social media listening tools, media monitoring services, and customer feedback channels is necessary.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

5W PR

OCTOBER 10, 2024

Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation. Training and drills A plan on paper is just the first step.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! pts Settings. Read All About It!

Social Media 58

Social Media Customer Service Media Tourism 58

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. Wearables have only just started to impact us. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Measures to limit third-party liability arising from data security incidents. Customized incident response plan. Data security measures for prevention, detection and response.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

Waxing UnLyrical

FEBRUARY 15, 2013

According to an experiment conducted by Customer Service Investigator (CSI), well-known brands like Starbucks, Visa, Walmart, and Apple do not bother to respond to their customers on Twitter. The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and.

Twitter 101

Twitter Facebook Social Media LinkedIn 101

Rock the Status Quo

JANUARY 22, 2015

Teach yourself or hire someone to train you how to leverage search engine optimization within each blog post, and make sure each post is high quality and targeted to your specific audience. It measures and indicates activity, not influence. If you are on a social media platform – respond to customers when they post on your page.

Agency 100

Agency Survey Customer Service Engineering 100

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Image: rubyblossom. Creative Commons To Love Yet Not OK.

Tools 105

Tools Google Twitter Facebook 105

Beyond PR

MAY 18, 2016

While everyone on your team may have their own specialization, they should be cross-trained in other skill sets.”. The conversation starts in the digital space, but the customer experience must carry all the way though the funnel.” – Micah Leibowitz , Director, Digital Marketing. Impacts Your Approaches to Demand Generation.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Make sure they’re also being trained to talk “on message.” (At Ah, advertising metrics. What about PR? I doubt it.

Training 46

Training Groups Customer Service Television 46

Mindful Marketing

MARCH 4, 2016

Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.” Measure and report success and failures. You knew we’d throw in something about measurement and analytics, right?

Agency 50

Agency Customer Service Analytics Retail 50

Waxing UnLyrical

NOVEMBER 22, 2010

better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. our last book tour update, we talked PR 2.0 Read All About It! These fine folk did: Jan.

Community 88

Community Publicity Web Social Media 88

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media International Internal 78

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. How do they make it happen? This is where it gets interesting. How and where can your consumer touch your brand?

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 69

Social Media Media Skype Energy 69

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

MAY 14, 2016

By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Presspage

DECEMBER 20, 2024

To achieve this, assemble a trained team thats ready to communicate across various channels. Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Step 4: Develop a plan After youve weighed your options, its time to prepare your action plan.

Reputation 78

Reputation Crisis Trends Customer Service 78

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse. Remember, customers are sharing their addresses, card details, names, emails and phone numbers.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

FEBRUARY 12, 2019

It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Yes, I wanted to cause a ruckus, I suppose. But as with any writing project, it’s better to write about what you know. Anything else is a bonus. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Wireless 81

Wireless Twitter Writing Measurement 81

Newsfile

OCTOBER 24, 2023

Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. So start doing this as soon as you can,” (case study from the WUL vault).

Case Study 40

Case Study Study Training Small Business 40