Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. Influencer relations. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community International 119

Cision

MAY 3, 2016

Ready to increase share of voice, build brand reputation and drive sales? Keep an eye on your branded mention volume because it often correlates with customer service questions. Your target audience mention volume helps determine how well you’ve been reaching out and pitching the media outlets and influencers on your media list.

Brand 120

Brand Branding Nonprofit Software 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Polaris

SEPTEMBER 4, 2014

For a PR pro, publicity is just one small part of managing a company’s reputation. If you don’t get back to them when you say you will, arrive unprepared for an interview or make claims you can’t substantiate, reputable journalists are unlikely to take your call a second time. the list goes on. Public Relations'

Publicity 100

Publicity Interviews Reputation Construction 100

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Follow up with an email pitch. They are all viable speaking opportunities and essential ways to build visibility online.

Publicity 100

Publicity Trade Shows Google Twitter 100

Critical Mention

APRIL 8, 2018

You can impress your clients with this software and even use it as a pitch for prospective clients by differentiating yourself from other PR firms. Before we wrap up, here are a few other key pointers to assist in you pitching media monitoring: Increased ability to provide customer service. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Corporate reputation has long been the responsibility of communications departments. Why is PR Well-Suited for Social Media? Social media is publishing.

Survey 60

Survey Social Media Corporate Media 60

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. However, if you are looking for reporters to pitch on Instagram, good luck with that. Surveys of reporters show they all favor Twitter by a very wide margin. 4) Meltwater joins AWS Data Exchange.

Data 105

Data Enterprise Survey Instagram 105

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! The NFL teams aren’t facing the facts that they have horrible reputations. The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Do not do the failed, traditional “Feature me please” pitch. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Do not do the failed, traditional “Feature me please” pitch. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

JULY 22, 2015

It’s your chance to connect with the people you’re targeting, and create a relationship with them beyond the sales pitch. Too many business owners believe that if they don’t provide an answer to a problem a customer raised, it will pass. This may be true, but your reputation will suffer in the long run.

Media Relations 40

Media Relations Media Policies Social Media 40

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. In that case, I guess the question is, you know, a lot of this is defined at the idea stage or designed at the pitch stage. And my take here is that.

Digital PR 98

Digital PR SEO Google Travel 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. You’re creating a buzz around your brand while you’re out there engaging with customers, showcasing products, and facilitating transactions. Using these types of hashtags enhances your customer visibility and elevates your conversion rates.

Social Media 87

Social Media Media Mobile SEO 87

David PR Group

JANUARY 4, 2016

Here’s where you get to make your pitch. Is this the time to pound away on better customer service? The post Communications Strategy 101: Get your GAME on appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. What are you going to say, and how will you reach that audience?

Strategy 40

Strategy Communications Real Estate Insurance 40

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Writing 40

Cision

MAY 25, 2017

That nothing they say will hurt their and the brand’s reputation. Ramp specifications, the pitch, materials, width, weight. Quality customer service builds brand loyalty, but what about service that goes above and beyond? This is dangerous in two ways. Every detail. Devan Dannelly saw the snow day coming.

Employee 129

Employee Brand Branding Policies 129

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 2) Microtargeting augmented by social surround sound. Also see: Marketing has Gotten Better as a Profession; Off Script No.

Social Media 116

Social Media Marketing Media Creativity 116