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Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.
Review your policies. Act on your policies. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customerservice officer. Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force. Give it real power.
But then you also have customerservice and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that. Steve Barrett: We’ve all seen those go viral haven’t we?
The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Public squabbles.
Social media and online reviews bring an incredible new level of accountability to the customerservice equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.
Will your customerservice team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customerservice issues. It should be someone with authority to speak on what has happened. Who is monitoring those?
In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customerservice etc.
An effective crisis communication team also acts as an internal auditor, evaluating previously established crisis plans and policies to make adjustments when necessary. Media policies/procedures. Domino’s Viral Staff Video. Designated company spokesperson. The media is a powerful and influential entity.
Good customerservice and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.
Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. A brand is made up of the people who represent it. This is dangerous in two ways.
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