Remove Customer Service Remove Policies Remove Viral
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

Review your policies. Act on your policies. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force. Give it real power.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202
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The Importance of Social Media in Crisis Management

Prohibition

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Public squabbles.

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Businesses Should Fight Back Against Online Attacks

David PR Group

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.

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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62