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In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. Edward Snowdon wants us to be afraid of big government prying into our lives.
Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. There’s lots you can do straight away such as “Play music from the 80s” or “Listen to BBC Radio 4”. The BBC has just announced it is producing interactive radio plays for Alexa.
Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.
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