ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. “People are hungry for a true human connection,” says Fanocracy author David Meerman Scott, with emphasis on “human.”

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Branding Brand Retail 48

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78