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When we B2B PR folks sit down to put together the latest version of XYZ productlaunch, what comes to mind? Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or whitepaper to convince their senior team? How many hits we can get?
Marketing can’t function without IT, customerservice issues are broadcast in social media and internal memos about productlaunches or recalls are shared within nanoseconds to media outlets,” reads our latest whitepaper How Buyer 2.0 Affects Communication & Demand Generation Strategies.
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