Remove Customer Service Remove Product Launch Remove White Paper
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B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? How many hits we can get?

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How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Affects Communication & Demand Generation Strategies.