This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National CustomerService Association members the “10 Actions to Build a Positive Reputation Through CustomerService.” How would you rank your customerservice vs. these reputation actions?
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National CustomerService Association members the “10 Actions to Build a Positive Reputation Through CustomerService.” How would you rank your customerservice vs. these reputation actions?
Whether you’re a company looking to improve your customerservice, or you’re trying to run a PR campaign on a budget, there are many ways that the wellbeing of your customers can also achieve great results for your company’s reputation.
Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Managing PR Agencies.
Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Reputation Management. Executive Thought Leadership.
Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.
A social media manager loses their temper in a customerservice post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. 1) Provide social media training for everyone that operates as an admin on a brand account. But, are they a crisis?
The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications.
Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Ensure timely and effective responses to customer inquiries and issues. Anticipate Anticipate customer needs and offer solutions before problems arise. Equip
A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customerservice best practices.
If the answer is yes to any or all of these questions, then the ReputationUs Message Unity Training is designed for your organization. The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise.
Prioritizing Customer Experience Exceptional customerservice is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.
Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Customers want to feel heard and understood.
The explosion of digital and social media has made every aspect of corporate reputation―from customerservice to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. The lines keep blurring. Everything is measurable and measured.
For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customerservice was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.
It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain.
Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. To achieve this, assemble a trained team thats ready to communicate across various channels.
Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. The explosion of digital and social media has made every factor of corporate reputation―from customerservice to CEO behavior―relevant to brand image, and therefore to PR.
These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.
Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.
Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Crisis Communications There were some serious PR blunders in 2020.
These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.
Programs like “ work-together days “, summits, social outings, and training sessions can help keep a workforce connected and engaged. Internal comms drives good customerservice. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one.
Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customerservice policies and trainings. Do your customerservice representatives understand their responsibility when it comes to issue management ?
It also supports why a one-size-fits-all approach to customerservice is rarely a good idea. . Customerservice is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Kelly Hungerford (@KDHungerford) November 5, 2015.
1- Review your customerservice policies and trainings. Do your customerservice representatives understand their responsibility when it comes to issue management ? Review your customerservice and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.
If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. That includes face-to-face, print, radio, TV and today online including Twitter.
business is now supporting Instagram Messaging, which will provide a “unified inbox” for customerservice teams with “high-volume” messaging. click image for higher resolution) 3) PR tech mentions Reputation mentioning company RepTrak has tapped Onclusive for media monitoring. Separately, Cision said it’s Falcon.io
Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.
Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains. Media relations is making way for influencer relations.
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customerservice. Media training is one of the key benefits that a professional agency provides. How to know when to bring in the PR professionals.
Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. Shaping your brand's reputation. CLASS DESCRIPTION.
In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. Safeguarding reputation A crisis well-managed can limit damage to a brand’s reputation. Customer loyalty Customers are at the heart of every business.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.
Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.
The IRP team consists of multiple cybersecurity disciplines to mitigate risk associated with data security (cyber insurance; information security; legal and regulatory; and reputational management) and specialists including, Peter Marchel of Marchel & Associates Risk Consulting , Sean Hoar of Lewis Brisbois and Casey Boggs of ReputationUs.
Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Nothing says, “I care more about money than customerservice” than that.
Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.
The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).
Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. To achieve this, assemble a trained team thats ready to communicate across various channels.
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customerservice team receive an increased amount of calls, what about your website and social media channels?
Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. People like Trushar Barot who sources and verifies user generated content.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content