Customer Service Storytelling Survey 
5W PR
OCTOBER 6, 2023
Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Genuine endorsements from real customers are more persuasive than carefully crafted marketing messages.
Communications Conversations
JUNE 18, 2020
Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.
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5W PR
JUNE 7, 2021
Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Multimedia features and storytelling techniques can be used to create striking content. Relevant content.
Cision
MAY 10, 2016
Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?
5W PR
JANUARY 26, 2021
32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers. Surveys are always helpful, especially after a major campaign. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.
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