Remove Customer Service Remove Travel Remove Viral
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

In the first quarter alone it was accused of crossing a picket line after the first travel ban, mistreating drivers , and using a secret app to evade regulators. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180
article thumbnail

The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62
article thumbnail

Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. Is this a link for a travel site from the travel section of that site? You’ve got the recommendations from that trusted traveler who’s traveling four, five, or six times a year and knows inside out.

article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.

article thumbnail

International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Hana: I think, the relevance and the value needs to be there, but there’s nothing wrong if, if you have a campaign that goes viral or if you have a content that you go, you know what, I think that really would be interested for people to see. It could be a customer service team. Share your ideas. And you do go manually.

article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

In today’s society, people talk about bad experiences more often than good ones and often these experiences travel faster than ever before. Domino’s Viral Staff Video. With the rise of social media, reputation management has become increasingly important. Malaysia Airlines’ MH 370 disappearance.