Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Another category of industry influencer is the brand-name customer who is able to endorse your brand in published industry testimonials or appear at high-level conferences to discuss your work together. Customer education events. The worst thing that happens is they say no. Top ways to work with influencers.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 147

Company Tools Technology Software 147

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Social Media 58

Social Media Customer Service Media Tourism 58

5W PR

NOVEMBER 16, 2023

Creating shareable moments Design the products, services, or brand experiences in a way that naturally encourages customers to share their moments. Whether it’s unique packaging, memorable events, or exceptional customer service, shareable moments stimulate UGC.

How To 78

How To Community Customer Service Social Media 78

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.”

Social Media 120

Social Media Media Wikipedia Tools 120

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

Community 88

Community Publicity Web Social Media 88

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. We recently helped client iTradeNetwork set up a series of informational webinars on their products in partnership with an important trade publication. Photo courtesy of Pexels. By Brianne Miller, LCI.

Customer Service 52

Customer Service Data Software B2B 52

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

Tools 105

Tools Google Twitter Facebook 105

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Noooo… I’m no guru.

Wireless 81

Wireless Twitter Writing Measurement 81

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Social Media 69

Social Media Media Skype Energy 69

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 24, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? . “First of all, with any new client, we place WOM at the center of everything that they do; we don’t talk about Social Media, we talk in terms of Social Interfaces. How and where can your consumer touch your brand?

Travel 87

Travel Case Study Creativity Advertising 87

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Don’t have any? Be discoverable.

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

JUNE 10, 2021

Watch webinar. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to every customer service interaction. View our on-demand webinars. #19: Chris: Sure.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

JULY 9, 2024

It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. In the past, identifying that key topic required a bit of luck, like rolling the dice.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. This is one of the key points from a PRSA talk given by Johna Burke , EVP of Burrelles Luce (note: this presentation was available as a webinar through PRSA, but sadly is no longer available).

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Which begs the question: How are you treating your existing customer base with special love – providing them with discounts, exclusive products, beta test sneak previews and first looks? Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

OCTOBER 31, 2024

I am a 29-year-old woman who writes about mortgages all day. So I listened to a webinar recently, and it’s something I’ve been doing for years, but it’s great to see that journalists at the Financial Times financial advisor—we’re discussing it as well—said they’re happy to accept data.

Digital PR 77

Digital PR Pitching Data Internal 77