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The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-drivenPR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do release some relevant data. Do consider the meaning of holidays.
Media love data. As most PR people know, data offers a powerful news hook in a way that even a productlaunch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. It’s pull marketing 101.
For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?
For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Human-Centered or Authentic Approach 4.
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