5W PR

FEBRUARY 6, 2025

Proving PR’s Business Impact Analytics have transformed how PR demonstrates value to leadership. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. The shift to data-driven PR represents both an opportunity and imperative.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Onclusive

MARCH 17, 2021

Similarly, using data-driven methods for campaigns is not an issue but it’s only one of many PR/Communications tactics among many. It is seemingly hard as each PR/Communications organization is at different levels of maturity (see my earlier blog on Maturity Model for Data-Driven PR/Communication ).

Data 195

Data Communications Reputation Data-Driven PR 195

Landis PR

JANUARY 28, 2025

Here’s how PR strategies can serve as a cornerstone for your growth. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59