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Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Don’t leave the evaluation until the end of a PR campaign. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-drivenPR professionals. There are tremendous opportunities to […].
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
Here’s how PR strategies can serve as a cornerstone for your growth. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.
Data-drivenPR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Managers want to see it and clients are interested as well. Analytics are becoming even more important.
However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Data-drivenPR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. My B2B clients are more open to sponsored content.
Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. “How can I learn strategy?
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