Landis PR

JANUARY 28, 2025

Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works. Utilize analytics to assess the performance of your campaigns, media coverage, and digital content. Insights from these metrics can inform future strategies and help demonstrate ROI to stakeholders.

Healthcare 59

Healthcare Data-Driven PR Crisis Communications Leadership 59

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. How can we use data, analytics, and algorithms to achieve awareness at scale?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation.

How To 89

How To Case Study Conference Web 89

Shift Communications

AUGUST 25, 2017

Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

MARCH 8, 2016

The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. None of this was a job requirement, but what I learned resulted in some of my best story leads – leads I’d never have gotten sitting at my desk! Relationship Building.

Skype 60

Skype Creativity Education Construction 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

DECEMBER 21, 2021

Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Grace Platon , Communications Strategist, Communicate Grace , LLC .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118