ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
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Shift Communications
FEBRUARY 16, 2016
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.
Onclusive
SEPTEMBER 20, 2017
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. With more data than ever also brings more access to insights than ever.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But developing research and generating data that media find worthwhile is easier said than done. Instead, they ask that the focus be on polling retail executives. This is a mistake.
Shift Communications
DECEMBER 4, 2017
Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The world as a whole is moving faster than ever. Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable.
Shift Communications
MAY 22, 2017
In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Let’s look at some of the highlights from the show. The Frictionless World. IBM Vision kicked off with Geoff Colvin, senior editor at Fortune, and his view of the frictionless world.
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