Data-Driven PR Mobile Technology 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
SEPTEMBER 20, 2017
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?
Shift Communications
DECEMBER 4, 2017
Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.
Shift Communications
FEBRUARY 16, 2016
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But developing research and generating data that media find worthwhile is easier said than done. Instead, they ask that the focus be on polling retail executives. This is a mistake.
Shift Communications
MAY 22, 2017
In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Vice President, Marketing Technology. Let’s look at some of the highlights from the show. The Frictionless World. IBMVision Frictionless world: @Alibaba has no inventory. Christopher S.
Expert insights. Personalized for you.
189 
Let's personalize your content